Barrett Adair (she/her) is a digital creator who blends sharp political insight with vibrant social-media creativity. With a presence on Instagram, TikTok and YouTube, Barrett uses accessible formats — from meme-style posts to live commentary — to engage younger audiences in politics and civic action.

As co-founder of the Instagram channel Hellicity Merriman (created with Carter Leigh), Barrett turned an American Girl doll-themed meme account into a trusted resource for the 2024 election. What began as playful “AG doll” visuals evolved into daily updates, behind-the-scenes explanation, and community-driven discussion of key political moments. 

Before going full-blast creator, Barrett worked as a digital strategist in progressive politics. This professional background underpins her content: she doesn’t just entertain—she informs, equipping her viewers with tools to decode media narratives, evaluate policy shifts, and find agency. 

Barrett's voice is especially tuned to Gen Z and younger millennials who might feel alienated by traditional political coverage. Her goal: meet people where they scroll, speak in the language they use, and make civic engagement feel less distant, more enjoyable, and more relevant.

Whether it’s a 60-second TikTok explaining a Supreme Court decision, a YouTube live unpacking voter registration deadlines, or an Instagram story reflecting on representation in politics, Barrett Adair keeps it real, quick, and culturally grounded.

Follow her on Instagram, TikTok and YouTube via @BarrettAdair — because understanding power doesn’t have to be boring.